"You are my stuffed bear." (www.jamba.es)
One of the most popularized ringtones this year was undoubtedly the famous doll Jamba, the cuddly, smiling Snufi rabbit.
Thanks to the vast impact it has had this Rabbit in the media paradigm of kitsch and a very catchy lyrics, has enough time to create two distinct sides, the lovers of sweet and loving freaks Snufi, and on the opposite side, a large mass of critics who have come to create Anti-fan club Schnuffel.
View the number of people who deny the popular rabbit in the network, has emerged as the representative voice of this group the Anti-Snufi rabbit. The most interesting case is that Jamba has been created by the same creator of Snufi. No doubt this view of the target has an impact on a very good campaign.
Interestingly, this phenomenon also shows the current representation of such idols by virtual population and new ways of co-optation.
"Anti-Snufi." (www.jamba.es)
"Do not forget that a hug a day is probably the best therapy" Schnuffel Snufi
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